Pinterest, Pinterest, Pinterest! You’ve heard that you should get your business on Pinterest. Your customers are there and they are ready to buy. 93% of Pinterest users plan on making a purchase from Pinterest. But how in the world do you create a following on Pinterest? Maybe you’ve tried following people like you do on Twitter, or posting great photos like you do on Instagram, or maybe you are trying to network and connect like you do on Facebook. It’s not working so well, is it?
Not only are those strategies hard work—you don’t need them on Pinterest!
Let me tell you about the power of Pinterest Group Boards.
Hold on, let’s back up a minute, if you are totally new to Pinterest a board is simply the place where you save pins. So if I want to save lots of recipe pins, I’d make a recipe board where I would save all my recipe pins.
A group board is a place to save pins with others. You can create group boards and invite others to join, and you can ask to join other Pinners group boards.
So what does this mean for you as a blogger or business owner? It means that you don’t need a huge following, you don’t need to spend hours and hours commenting on other’s pins and liking them. You can join group boards and immediately your pins will be seen by many more people!
Let’s say you are a food blogger. You have 100 followers on Pinterest. You find a group board with 1,000 followers. You ask the creator of that board if you can join. She says yes. Now when you pin to that board, not only do your 100 followers see your pin, the 1,000 group board followers see it too!
How amazing is that!
I know it sounds too good to be true. Is that seriously all there is to it? Well, kind of yeah. Not everyone that you ask will say yes, but a decent percentage will, and it really is that easy to grow your audience!
So what are you waiting for? Go join some group boards!
If you want to learn more about Pinterest and how you can find great group boards to join as well as how to create great pins that convert check out my video course Pinterest Kickstart.